Our Services

Search Engine Optimization

Audits, Keyword Research, Link Building, and Other SEO Services

Why do I need SEO?

At its essence, Search Engine Optimization (SEO) revolves around achieving higher rankings in search results, which, in turn, boosts traffic to your website. SEO empowers you to gain visibility, distinguish yourself from competitors, and ultimately expand the possibilities for your website. Whether your goals involve increased product sales, brand building, or enhanced blog traffic, it all commences with a fundamental strategy.

Local SEO

Getting your business on the map with Google and creating a Google Business account is an incredibly important part of the SEO process. By working on your local SEO you can allow people to:

  • Leave and view reviews of your business
  • Find your business on google maps
  • Creation of more listings of your business which feed into your business’s backlinking authority

Our SEO Tools

At Slate-Tech we use the best tools and resources that the industry has for top quality optimization while still watching our client’s budgets. These are the tool that help us monitor your site’s SEO health, research the current trends, and even look at what your competitors are doing to get ahead of the competition. 

A social media marketing tool that allows us to do an in-depth audit of your site as well as research into keywords and what your competitors are up to.

Yoast SEO

Allows us to monitor and alter the metadata on your WordPress site. With Yoast SEO, you can have on-site keyword monitoring allowing you to optimize content for better results.

Used to monitor, record, and maintain your site's SEO and metadata. This plugin allows you to set up on-site keyword monitoring so that you can better build your content for the desired search results.

Allows us to hear from google directly about your site's SEO health and what can be done to improve it.

examine your seo strategy

What is SEO?

SEO (search engine optimization) is the process of developing online content that plays into google’s algorithm thus making sure your website is at the top of google’s search results. 

Developing a good SEO strategy is necessary if you want your website to get any traffic. This process involves:

  • Developing keywords based on the desired search engine results
  • Understanding how to layout a website (and html) cleanly and efficiently
  • Analyzing your competition’s SEO strategies
  • SEO audits
  • Backlinking
SEO, search engine organization

We Offer a Full Range of SEO Services

Slate-Tech’s primary goal is getting you seen online. In regards to SEO, that means ranking better, working on both off-page SEO and on-page SEO, and optimizing all content for keywords without ignoring the quality of the content. This means making sure your website is clear, responsive, fast, and mobile friendly.

Slate Tech provide SEO to the city of Toledo and its surrounding Areas

Serving SEO to Toledo

Helping local businesses flourish in SEO and other areas of digital marketing is important to us. While our clients can be found all over the world, our primary market is Northwest, Ohio. This includes Toledo, Ohio, the greater Lucas County, and the surrounding rural areas. 

Where Do We Start?

Before we even touch your website, we work with you to determine the approach for search engine optimizion that will best serve your business. We look at your current content, discuss your goals with you, and do a technical SEO audit to determine what can be done to meet your needs.

Establishing SEO Goals

As with all things, the first steps of SEO involve setting clear achievable goals for what you hope to accomplish. People often make mistakes and set arbitrary SEO goals like “increasing traffic” but the reality is the more focused your SEO goals are, the more success you are going to have overall. 

The best practice is going to be setting several different types of goals to help you with your progress. Here are more tips:

  • Set goals around the outcomes you hope to achieve with SEO
  • Create goals with a timeline in mind
  • Set goals around the SEO process so that the tasks you are going to be preforming accomplish the outcome you want.

SEO Keyword & Competitor Research

SEMrush allows us to not only monitor your website’s performance but your competitor’s websites as well. Using words and terms that are key to your presence on the web, we can determine what others in your field are doing to succeed and how to best adapt their strategies.

Incremental Improvements

Rather than just making a bunch of changes to your site and seeing what happens, we work incrementally. We make small changes then observe how they impact your site. After that, we adapt our strategies as we move forward.

SEMRush Competitor Research Chart. Improve Your SEO By Checking Your Competition.

SEO Audits

An SEO audit is a tool we use to rank your website’s current SEO strengths and weaknesses as well as your sites potential for future SEO. It’s an important first step, but also something which should be repeated after every other step of the SEO process.

By auditing your site we can determine everything going that is impacting your site’s search engine health. Good or bad. This includes things like broken links, 404’s, slow pages, and pages with no metadata.

An SEO audit performed with SEMrush.

Link Building for SEO

Building backlinks is one of the most powerful tools in your SEO arsenal. By building links from other websites to yours, you can improve your search engine rankings significantly. 

Backlinks are one of the top factors for search engine ranking in google. It’s algorithm uses backlinks to determine website popularity. The more backlinks to your site, the better you are going to rank on google. 

Important things to remember with backlinking.

  • Not all backlinks are created equal. Some can even hurt your website more than help.
  • The amount of backlinks other sites have should be a key factor in determining what website you use for link building.
  • Always keep an eye out for broken backlinks that need fixed.
Screen shot of SEMrush's SEO backlinking analytics.

SEO Friendly Blog Posts

Writing SEO friendly blog posts can be rewarding but very difficult if you don’t know what to do. We work hard to make sure your blog posts are clean, clear, and efficient to best serve your website’s search engine optimization. We write our blog posts while focusing on using your website’s SEO focus keywords to avoid unnecessary keyword stuffing.

We also work to incorporate as many inbound and outbound links into your blog posts as possible. By making sure your blog posts have a large amount of links to other pages, we can boost your website’s search engine ranking massively.

Just because your blog post is finished doesn’t mean we are. We crawl your site for opportunities to link back to the blog post as well as other websites and forums. This allows your blog posts to build backlinks of their own making sure your site has the best ranking possible for Google searches. 

Ready to Get Started?

Are you ready to get started on a project or have any specific questions? Reach out to us, we are happy to answer all your questions.