Overview of Module 1

Overview of Module 1: Content Creation

Written Content is the foundation of any successful digital marketing campaign. The problem is creating content for a website can be overwhelming at the best of times. In this module we will go over the best practices for creating high quality content that people and search algorithms will love.

Intro

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BrainStorm

Determining the best content to write for your website is a crucial step in creating a successful online presence. In this section we will walk you through how to start developing the written content for your website by asking some important questions and guiding you through answering those questions for your users.

Define

The next step in developing the content for your website is outlining your goals for the website. This applies to what you imagine the website can be in the long term, but more importantly, creating a plan and some boundaries for what you feel is essential in order to make your website useful in the near term.

Prepare

Create

Yes, we are finally getting around to the actual creation of content! By looking back at everything we have done so far in the first three modules we can now begin building out a large array of written content that is both user and SEO friendly for us to use on your website!

Refine

Now that we have a bunch of content written out we need to refine it. Cutting fat and excess and polishing our content. While incredibly vital there is a lot more to editing digital content than just grammar and syntax. It also involves going through the content and figuring out what is good and what isn’t on a conceptual level.

Organize

Now that we have refined out content we need to begin to organize it. The important thing here is to figure out where our content will go on the site as well as how it will be presented.